Category: Administration
Boyd's blogs about administration
- From my friend Bill Stark with Innerview:
- 1. Buy a small video camera; the Kodak ZI8 has an external microphone plug in
- 2. Buy a $49 lapel mic
- 3. Buy an extension cable for the mic
- 4. Record in 720 resolution
- 5. Plug into Mac Book
- 6. Download into iphoto
- 7. Save as a large movie (compressed)
- 8. Go to imovie, name event
- 9. Import from iphoto to imovie
- 10. Can edit sound, video footage; add CG
- (computer graphics, etc., name at bottom of video)
- 11. Can fade into black for transitions
- 12. Share the video after edits using large resolution
- 13. This renders the video; it takes about 15 minutes for compression
- 14. Save again
- 15. Ready to upload to You Tube
- 16. Upload to YT; it takes about 5 minutes
- 17. YT provides an URL
- 18. Copy URL, and paste into your website
- 19. On Word Press you can write copy or go to a new page
- 20. Go to HTML mode, and paste YT link
- 21. Click on create video link, and paste in YT link
- 22. When emailing, copy a YT image, and paste in the mail along with the link
- 23. No need for extra lighting
- 24. Don’t center on the person when videoing;
- have the person look over or beside the camera
- I am learning about marketing and advertising. It is more of an art than a science, and it is critical for us to clearly and concisely define who we are and what we do. Our ministry team is asking questions like, “Are people aware of who we are? Are they the right people? Who is our specific market? Do we need to be industry specific?”
- For example, we have a lot of experience in coaching Crisis Pregnancy Centers. Maybe the Lord has opened a door for us to define the best practices within this nonprofit sector so we can become experts in serving this market segment. Plus, we have a foundation with ton of energy toward training and coaching this sector.
- You may find this marketing and advertising blog helpful.
I am fascinated by the variety of forms of communication. Since Johannes Gutenberg, print media has been a compelling means of communication. But our current transition to digital communication is happening at a staggering pace. The transformation of print media is taking place far faster than the original revolution generated by Gutenberg’s printing press. So how does this change affect us as ministry leaders?
- One is our need to competently communicate in a variety of digital applications. Whether it’s an easy-to-read, concise, and valuable blog or an up-to-date Facebook page, we all need to become informed and trained soldiers in the media revolution. If we defect to the friendly country of no change, we will only find ourselves forced to change and way behind the learning curve. Wouldn’t you rather change voluntarily?
- This month’s Atlantic Monthly reports on Google’s interest in helping newspapers survive so Google can provide their advertisement solution. The article is clear that the need is not for customers—since people want to read well-written news—the problem is an old, worn out business model that needs transformation.
- How can you best catch up in becoming an evangelist of digital communication?